Make Facebook Work for You – not the other way around

One of my top 2017 New Year’s resolutions is to spend less time on Facebook. I’ve ranted about this for a while now. But given the time of year, I’d like to also recommend it for you as well, especially if there’s a new year resolution you want to accomplish as well.

You see, how Facebook makes money is that it basically serves ads to you as you browse through your timeline, reading all the content generated by your friends. You are in effect, an unpaid moneymaker for Mark Zuckerberg and company by generating content for free which they can monetize. OK but so what you say. Sometimes I just have to blow off some steam and see all my friends’ photos of cute kids, puppies, and funny Internet memes. I get that. We all need to chill out from our real-world stressful lives. But more times that not, I find myself logging into Facebook to do something tangible and relevant to my career or passion project, and instead I end up distracted for no good reason (funny kangaroo video for example) or sometimes a VERY good reason (friend announces they have cancer, etc.) Facebook is designed EXACTLY to do that – distract you so you stay on the platform and keep reading, liking, and commenting. That way they can serve you more ads and make more money.

So what’s the solution? Instead of you working for Facebook, make the platform work for you. In my case, I’ve set up this blog and some other external sites so that when I create something, it now gets auto-posted to Facebook and other social platforms like Twitter. Thus I get my content shown to people I care about without the distraction of having to login to the platform. Doing it this way also makes you more visible to search engines and builds your brand online better than if your content was stuck inside the closed walls of Facebook. Set yourself up this way, and then when you’re done, you can reward yourself with 10 minutes of viewing cute petsĀ on your timeline.

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